CONCEPT NOTE

"Pappu can't shop sala!" Neither he can dance nor he can shop. CashKaro as a brand wanted to change this and that's when they approached us. The idea was fairly simple - Make an out of the box ad film to launch the biggest campaign for cashkaro along with a jingle that reminds people of their brand. The films feature Bollywood actress Genelia Deshmukh and show the shopping habits of three members of Genelia's on-screen family. They demonstrate how they can save money by buying their products through CashKaro. We crafted the CashKaro's ideas into reality by providing end to end production of all the three brand films..