CONCEPT NOTE

The introduction of HealthifyMe’s "Snap" feature aimed to revolutionize calorie tracking by simplifying it to a single click. To illustrate this, OWLED Media produced three films showcasing diverse, relatable scenarios: a busy professional tracking calories on the go, a fitness enthusiast maintaining dietary balance, and a parent effortlessly managing family nutrition. These films emphasized how "Snap" seamlessly fits into various lifestyles, making health management easy and accessible. From scripting to post-production, OWLED Media meticulously crafted each film to be engaging and informative. The strategic adaptation of the films into four different aspect ratios ensured they were optimized for maximum distribution across digital platforms. This approach was designed to capture a broad audience, enhancing the campaign's reach and effectiveness. The "Snap" campaign successfully highlighted the feature’s ease and convenience, positioning HealthifyMe as a leader in innovative fitness solutions. The films, tailored for diverse platforms, achieved extensive visibility and engagement, reinforcing the brand's commitment to simplifying health management for its users.