CONCEPT NOTE

Disney+ knew that they needed to do a big song-led campaign to promote their new series. However, with the outbreak of Covid-19, we were faced with the problem of how to quickly produce a remote video campaign featuring top talent. Within days, we were able to put together a team and feature top talents like Raghu Dixit, Sid Narain, and Monali Thakur to produce a song and promotional video. The end result was a fast-paced and creative campaign that succeeded in promoting the series to a wide audience.