CONCEPT NOTE

Flint, a cryptocurrency platform, entered the market when the crypto trust was low. Their goal was to be known as the authority in the information domain on YouTube, so they decided to create a YouTube explainer series about all things crypto to assist people in better comprehending the topic. As a result of watching the YouTube series, their goal was for viewers to eventually trust Flint. While there was already a great deal of information available, we wanted Flint to be clutter-breaking while still making the content sequential and easy to comprehend with a lot of basic examples. We brought in Shreya Kapoor, a financial influencer, to help us with content ideation. The end result was 17 long-format videos explaining the basics and other crypto-related topics brilliantly! This journey was really interesting, especially given that it was made during the crypto crisis!