CONCEPT NOTE

Personalised investments into the market help one multiply their savings before spending, and top brands of the nation are now co-investing for increasing the value of users’ savings. To bring these unique features to life, we conceptualised, scripted and produced this campaign. The hashtag was created in order to draw a comparison between Multipl vs EMI. The smarter choice to make would be obvious in each scenario and a funny moment would highlight the loss caused with EMI.