CONCEPT NOTE

After completing many successful campaigns, we quickly launched a new campaign for INDmoney, #ThatsLifeWithINDmoney, with new faces, a new strategy, and, of course, our tailormade success roadmap. INDmoney desired to raise brand awareness and attract new users to their platform. They knew they had to focus on only one thing, their unfair advantage, for maximum awareness, and they chose US Stocks investing from India, and now wanted to highlight its convenience and uniqueness in the market. So we chose Ranveer Allahbadia as the campaign's face, our target audience's go-to influencer in the motivational niche, with his entrepreneurial and athletic persona, in situations that his audience can relate to. We created three high-impact films, each highlighting key app features and benefits. The films were shot in a modern bungalow setup - everything had a premium feel to it, which goes hand in hand with the idea of investing in US stocks. The films garnered massive views and enabled an increase in app downloads.