CONCEPT NOTE

Rigi is an all-star platform that helps content creators and influencers engage with, manage and monetize their following irrespective of its size, location or their focus subject. When Rigi approached us to develop a quirky yet relatable brand campaign, focused entirely on their hyper-targeted market, we knew a run-of-the-mill campaign will just not cut it. The key to the audience though was interestingly quite in line with Rigi's philosophy. To make things easy and simple. And that's where the campaign took birth. We showed how Rigi makes taking the next step in a creator's journey extremely simple, easy and smooth. While building the target market's world in short concise videos while keeping them engaged and retaining Rigi at the top of their mind was a challenge, keeping the campaign grounded around the 'eureka' moment of simple realisations helped us reach replicate the Rigi impact in our potential customer's lives. In the end, a 3-parter video brand campaign was born. Each focused on one of the top 3 unique content environments noticed on the Rigi platform. Sticking to the Rigi spirit of keeping things simple helped us shoot and create this quirky and fun campaign within the least possible resources and the fastest turn around time possible.