CONCEPT NOTE

When Ankur Warikoo approached us about making a music video for the 'Do Epic Shit' mantra, we realized we were in for a unique, but highly significant challenge because we were creating something motivational for a large community of people that look up to Ankur. The goal was to create a story that stimulates people regardless of their origin, age, or other factors that Ankur caters to. The solution was simple: using sports. Sports have the potential to connect everyone, regardless of who they are. So we showed the journey of an athlete attempting to overcome not only physical but also mental obstacles. Capturing this same spirit in the music video was difficult, but it was undoubtedly the most fun aspect of the project. In the end, the amazing reaction from the audience and hitting record-breaking numbers was the icing on the cake.