CONCEPT NOTE

Questt is a futuristic learning platform that uses AI to guide students through their learning journey and prepare them for tests. The campaign's brief was simple: convince more KDMs, specifically parents (key decision makers), to consider Questt as their preferred study partner. We needed parents to see that Questt was addressing a very particular, common, and critical issue - kitna kuch hai padhne ko, toh kab, kya padhein?? While the product is revolutionary, the industry is saturated with online learning help, and we needed Questt to stand out from the crowd, which we accomplished using two branded ad films and four P2Cs. Taking advantage of the first movers' advantage before IPL, knowing full well that the following weeks would be crowded with marketing messaging, and writing scripts that called out the monotonous mass messaging of rival learning apps and instead focused on the real rewards, the videos became quite clear explaining why Questt stands out.