CONCEPT NOTE

Continuing the #ThatsLifeWithINDmoney campaign, we chose to capitalize on the IPL's fame and excitement, using popular commentators who are the individuals we see the most throughout the IPL, and we thought we could leverage and connect it with US Stock Investments. Again, analogies, references, and metaphors to extremely relatable things are always effective. We chose Jatin Sapru and Aakash Chopra, two of Indian cricket's most influential commentators who are almost synonymous with the IPL season itself. The films garnered massive views and enabled an increase in app downloads.