CONCEPT NOTE

StockGro had lofty ambitions with their films for the summer of ‘22. And we helped them get there. The brand had a very specific idea: show the dangers of jugaad through relatable situations while also serving as an example of what to avoid when investing wisely. Our task was to find the perfect stories to tell, and we succeeded in finding not one, but two. The brand's distribution strategy was fantastic, and we knew the audience would be massive and eager to see incredibly clear messaging. We wrote scripts about a young WFHer who thought he could get away with a more relaxed work environment, and another pair of roommates who couldn't be bothered to be careful with power usage, all while referencing how "Jugaad har jagah nahi chalega." The films went on to become a massive success, amassing millions of views on social media, and successfully airing on Hotstar during the IPL Semi Finals and Final.