CONCEPT NOTE

INDmoney was about to embark on its blitz-scaling journey and was on its way to increasing its brand share. So the campaign's goal was to establish INDmoney as the market leader in US stock investments and use that position to attract new customers to the platform. As a result, we chose Ankur Warikoo, a leading online influencer, and a fellow stock market enthusiast, to be the campaign's face. We called it the #LicenseToFly campaign, in which we created four films, each highlighting four key features and benefits of the app. We made sure that there was a lot of emphasis on the hook, duration, and directness of the campaign, giving it an overall premium vibe.