CONCEPT NOTE

Here's a project that is close to our hearts: On the occasion of Women's Day, Groww wanted to make an inspirational video that depicted women and their financial freedom in relatable yet engaging ways. They were hoping to generate a testimonial of Groww users. Their goal was to portray something wholesome and instill confidence/smartness in women about entering markets and eventually investing in markets. They also wanted to highlight how all of the women who began investing with Groww grew in their personal and financial lives (pun intended). For this, we created an ad film in which we gathered women of different ages and occupations - from homemakers to hairdressers and even our producer's mother - and asked them simple questions about investment on the spot. The responses we got were incredibly raw and organic, all different from one another, which we would not have obtained if everything was scripted! The simple P2C set up along with the nonscripted flow of the video made it an extremely campaign overall!