CONCEPT NOTE

We wanted to take things a step further after the success of the previous INDmoney campaign with Ankur. The goal remained the same: discuss the key features of INDmoney, offer a reward, and encourage people to download the app. But we wanted to change up the narration by doing something we enjoy or are good at: unique storytelling. Using the same P2C formula that had worked so well for us the previous time, and in collaboration with another well-known influencer, Raj Shamani, we created four different films, each centered on a different situation while using kitchen metaphors to explain INDmoney in a unique way.