CONCEPT NOTE

Content creators face a lot of criticism for following their dreams. Because of a lack of awareness, their work may appear to be discounted or referred to as simple. And Hypd, the revolutionary platform/store that allows creators to curate products they love for their followers to purchase while earning a commission on sales, wanted to change that opinion and explain the harsh reality of the content creator world. The goal was to create something emotional, real, and moving. As a result, we devised the "ItsAFullTimeJob" ad film concept. In this film, we see a content creator expressing his feelings to his followers while his father looks down on his job. The cast perfectly captured the strained relationship between a father and his content creator son, as the son tries to give a brief glimpse into his difficult profession, explaining that it, too, is a full-time job. The ad film received widespread acclaim, with many people, including creators and others, resharing the video and discussing how it touched their hearts.