CONCEPT NOTE

The thought of "Yeh Market Sabka Hai" was visualised by showing the real time impact that market investments have had in the life of every Groww user. A woman being empowered to start investing, a son purchasing a new car for his dad, a barber who is able to invest as well as any other individual and so on. Breaking barriers and stereotypes, the common route through which these changes were brought about were market investments. This ad film was for the IPL season of 2022 which sought to help Groww establish their brand positioning as an inclusive and unique brand in the market space. Through a diverse cast, set across different age groups, professions, and personalities, "Yeh Market Sabka Hai" celebrated the positive impact of the market on each individual. Content writers, production designers, actors, editors and creative directors, all came together over a span of just 2 days to bring this vision of 1 minute to life, on screen. This was a digital campaign that went worldwide after a set of films aired on television during the Asia Cup 2022.