CONCEPT NOTE

For Amazon Mini TV's web series "Crushed," OWLED Media crafted a humorous ad targeting Gen Z. We tapped into their fascination with zodiac signs to create a fun, relatable narrative. The ad portrays the quirks and traits of different zodiac signs, blending humor with youth culture to engage and entertain. Our goal was to make the series memorable and appealing to the Gen Z audience, emphasizing their unique perspectives and interests.