CONCEPT NOTE

OWLED Media conceptualized and produced Meesho's latest campaign to highlight the convenience of their grocery delivery service. The ad tells the story of a frustrated man who dreads weekend grocery shopping with his family due to the long lines and heavy bags. His son introduces him to Meesho Grocery, showing how they can get all their groceries delivered at wholesale rates. The fun and relatable storyline effectively communicates Meesho's value proposition, making grocery shopping easier and more enjoyable.